The deal will be worth up to £750,000 depending on performance over the next 18 months. Prodant will be integrated into Alphanumeric's specialist data services business, Jaywing.

Established in 2003, Prodant offers a range of training and development programmes for call centres in the UK. These include performance audits, training outsourcing and services in the fields of collections and recoveries, sales and customer service. Prodant's current and prospective clients are drawn from a variety of sectors including financial services, utilities, insurance and healthcare.

The Group believes there are significant opportunities for synergies and cross-selling with Prodant, and Jaywing plans to enhance the data and analytics component of the Prodant offering in order to assist call centres in making better use of their customer information to increase productivity and reduce costs. An area of specific current interest to Jaywing is collections and recoveries where a joint product with Prodant has already been identified.

Commenting on the sale Chris Faulkner, Associate in the Nottingham corporate team, said "this was a fantastic opportunity for the owners of Prodant as it provides financial stability for them. whilst also allowing them to spend time with their small child and focus energies into other business ideas."